This collaboration is rooted in sisterhood, shared values, and a vision of effortless style. Created by Elyse Fernandez, personal trainer and founder of Fitventures with E, and founder and designer of Sien Roe, this collection blends movement and elegance — made for women who want to feel confident, comfortable, and effortlessly put together.

Born from real life — busy schedules, workouts, school drop-offs, and everything in between — this athleisure line is designed for the everyday. It’s an elevated take on athleisure pieces, crafted to move with you while making you feel beautiful.

Because we’re all built different. 

With Love, VF & EF